Hello. I’m Jenna.
This year has been massive for me. It is only March 10th, the first quarter isn’t even completed, and I have already launched a service-based business and B2B SaaS web application in the Public Relations and Media Intelligence industries.
In 11 days I will be launching a totally different app in the productivity/Digital Mental Health industry. And another in April.
It seems like I am moving too fast but it’s not fast enough. I have spent over 15 years building, replicating and scaling micro/small businesses. I have had many failures, many successes and many, many situations where some of my micro/passive businesses only bring in $20-$50 profit per month but it all adds up.
2024 was the first time I stepped out of my comfort zone and into the role of Chief of Operations of a small tech company. It was a failure, but it wasn’t my company and many decisions were out of my hands. I can’t say that I could’ve saved the company, but I certainly would have done things differently.
2025 was about preparation. Building the frameworks that would make 2026 possible. I didn’t sleep much last year. I didn’t want to sleep. Sleep was my nemesis. I would say that I averaged around 4 hours of sleep per night in 2025. Getting a good sleep meant that I would be ripped away from my “on the edge of madness but never fully tipping over” mindset that allowed time to stretch so I could get 4 hours of work done in 1 hour (or at least it seemed that way, I really don’t know).
Last year was a bit of a blur but one thing I can remember is all the standard operating procedures (SOP’s) I had written. I wrote so many SOP’s that my personality (temporarily) changed. I became an incredibly boring conversationalist but amazing at giving instructions. Thankfully with a little socialization I have started to gain my personality back.
So last year was all about building, testing, documenting EVERYTHING and preparing for every possible scenario that I can think of. Of course, you must always expect the unexpected and some weird thing that you never thought of, comes up. It always happens and you need to make decisions you never thought you would have to make. However, with all the documentation I have, I’ve got a strong foundation to always come back to.
By early January 2026 I felt beyond prepared and knew it was time to go, go, go. That is exactly what I have been doing, yet everything strangely seems well-paced. I was ready for chaos but right now everything seems… calm is not the right word, there is a lot of activity, but everything is controlled, I guess.
I put this down to the incredible amount of documentation I wrote last year. All that hard work feels worth it right now.
Previously I had gotten used to navigating my way around chaos, I’ve actually become quite good at it. However, I also realized that chaos was my bottleneck. In the past I would dive head-first into business and app ideas without completely thinking them through, then having to improvise as challenges came along the way. In order to scale to the level I want, I am going to be systemic right from the very beginning, at the brainstorming stage.
2026 has only just started, and the real test will come after I launch my next apps on March 21st and April 17th (if everything goes according to plan) and the months following. Will my systems hold up? Or will I have to throw them out the window and resort to improvisation like in the past?
What I can say is that this year is the year I try something very different. I have no idea how it’s going to turn out, but since I have become a new fan of DOCUMENT EVERYTHING I have chosen to also document my experience through this blog.
I will be sharing my milestones, excitement, challenges and frustrations. This year I am stepping out of my comfort zone and into a level of entrepreneurship that I once thought was beyond my reach. This year could be a failure but it my mind it won’t be a failure, it will be a lesson. So whatever happens, I feel very excited to see where I land by the end of 2026.
Wish me luck 🙂
-Jenna